How does an aging alt.rock band connect with a new generation of music fans? Well if your R.E.M. you hook up a the music discovery website iLike and allow people to stream your new album – Accelerate – for free a full six days before it hit stores for what the site is calling their first world-wide listening party. Here’s what lead singer Michael Stipe had to say about this unique collaboration…
Collaborating with iLike, and debuting Accelerate across the Web is in keeping with the spirit and immediacy of the album. We wanted to do something superfast and super real. Music, art, and pop culture are about right now, and nothing else matters. Accelerate is our turbo-charged response to the times we live in.
So starting on March 24th folks will be able to embed a player on the social networking site of their choice and give it a spin.
