The deal marks the first time in its seven-year history that Bonnaroo has ever aired on a national television network and will include live on-air programming and on-demand content, as well as extensive marketing and promotion.
“Fuse recognizes that some of the biggest events in the music calendar are festivals, and when you think about premier music festivals, you can’t get much bigger than Bonnaroo. This partnership becomes a major event for Fuse and reinforces our commitment to bringing the biggest and most popular music events to our viewers,” said Eric Sherman, president, Fuse. “If you can’t make it to Manchester this year, Fuse is providing viewers a unique opportunity to experience the energy and music of Bonnaroo, past and present, and Fuse is the only place on TV you can get it.”
With more than six hours of programming, fans will get an insider’s view into Bonnaroo like never before. “Fuse Live from Bonnaroo,” will provide viewers with live primetime weekend coverage from the grounds of the 2008 Festival, including highlights of each day’s performances taken from the main stage, artist interviews and exclusive behind-the-scenes access.
Fuse will also have an on-site presence at “Centeroo,” the main festival grounds area, with a Fuse TV experience. The experience will include the ability to produce live TV remotes on site and conduct artist interviews. Visitors will get a true 360 degree experience of Fuse, on-air and online, as well as opportunities to connect virtually with family and friends unable to experience Bonnaroo in person.
One Response
Hearing that next year’s ‘Roo will have a show featuring “Panic At The Disco” would cause mass, tall boy fueled confusion for thousands of people wondering why JB and Schools are wearing skinny ties and playing nothing that sounds anything remotely like “Pigeons.”