Beginning today, and continuing for the next two weeks, PASTE magazine will be offering one-year subscriptions—and readers can name their price! New subscribers can sign up, and loyal subscribers can renew online at www.pastemagazine.com for a minimum payment of $1, though all are encouraged to pay what they think the subscription is worth. Anyone paying more than the $19.95 PASTE typically offers for a one-year (11-issue) subscription will be thanked in print, in a future issue of PASTE.
The campaign came about from a casual conversation at the PASTE offices discussing the recent Radiohead campaign and the Jim Collins book, Good to Great. “We were curious to know what our customers thought we were worth. And what better way to find out, than to let them tell us,” explained PASTE President/Publisher Tim Regan-Porter. “While it’s certainly a bit unconventional, we also see it as a chance to get our product in the hands of people who could become lifelong fans. It’s been our experience that once people become familiar with PASTE, they turn into loyal readers,” added Regan-Porter.
Interested readers can order multiple subscriptions to PASTE, as long as there is a valid mailing address, so even gift subscriptions are encouraged. Each issue of PASTE comes with a CD sampler, so one subscription will give you 11 CDs of great music, in addition to the award-winning writing and entertainment coverage.
The campaign came about from a casual conversation at the PASTE offices discussing the recent Radiohead campaign and the Jim Collins book, Good to Great. “We were curious to know what our customers thought we were worth. And what better way to find out, than to let them tell us,” explained PASTE President/Publisher Tim Regan-Porter. “While it’s certainly a bit unconventional, we also see it as a chance to get our product in the hands of people who could become lifelong fans. It’s been our experience that once people become familiar with PASTE, they turn into loyal readers,” added Regan-Porter.
Interested readers can order multiple subscriptions to PASTE, as long as there is a valid mailing address, so even gift subscriptions are encouraged. Each issue of PASTE comes with a CD sampler, so one subscription will give you 11 CDs of great music, in addition to the award-winning writing and entertainment coverage.
