The organizers of the Coachella Festival have just announced that next year’s event will be held over two weekends. Here’s a look at the full statement…
We’re excited to announce Coachella 2012 will be held over TWO WEEKENDS.
In an effort to try and accommodate everyone who wants to experience the festival, COACHELLA 2012 will be two separate events, held over two consecutive weekends. We will attempt to produce two identical festival weekends. That means same lineup, same art, same place, different people.
We know many of you were unable to attend this year’s festival because passes sold out much sooner than anticipated. We were truly surprised by the overwhelming response and remain honored by your passion and enthusiasm. We also know some of you purchased through non legitimate sources and were inconvenienced, gouged or totally scammed. We hope that these changes will give everyone the opportunity to purchase directly from Coachella.com.
Passes go on sale beginning this Friday, June 3rd, 2011, at 10am PST until the following Friday June 10th, 2011, at 10pm PST. This advance sale will be the only opportunity to take advantage of the Coachella Payment Plan. Passes will be available through a payment plan of 10% down and 8 equal monthly payments OR by payment in full. The price of three-day passes remains at $269 plus fees for the sixth consecutive year.
Coachella Weekend 1 – April 13-15, 2012 | Coachella Weekend 2 – April 20-22, 2012
This is a major move for Coachella that should bring in double the income while allowing two times the number of people to partake in the event. The last few Coachella’s have been sold out, so why not make the fun last two weekends? Of course, now music fans will have to decide which weekend to hit. Sure, the lineups will be the same, but each band’s sets will certainly be different. Will this start a trend that other festies will follow? Your move, Bonnaroo.