The Newport Folk Fest is currently engaged in an enlightening and rather candid discussion of the effect a radius clause has on scheduling, promoting and announcing a festival such as it. In a series of rapid tweets coming from the fest’s official account @Newportfolkfest organizers are trying to gauge fan reaction to not being able to announce big name headliners for next year’s fest due to clauses already put in place by other festivals preventing acts from being promoted within a defined area (radius) of the other fest. Basically, Newport can either announce before the festival all of the artists slated to perform which would force them to avoid the radius clause’d “big name” acts, or have those well-known headliners but make no announcement of who they are before they take the stage. The Twitter account is asking for fans’ input and have been quick to respond to replies.


In all seriousness we may not announce the 2013 lineup until the day of the show
@Newportfolkfest
Newport Folk Fest


Let’s us explain a bit more… Due to our size & non-profit status we have a VERY limited budget every year. Meaning only bands who get “it”
@Newportfolkfest
Newport Folk Fest


are the ones who come to the fest, ie not for $ but for love of the Festival
@Newportfolkfest
Newport Folk Fest


however, many of these bands can only play us IF they do not break other big $ paying fetsival radius clause
@Newportfolkfest
Newport Folk Fest


the only way to avoid breaking another festival’s radius clause is to NOT use the band’s name in any marketing
@Newportfolkfest
Newport Folk Fest


so two choices have no “headlining” artists meaning all great but smaller artists and announce the line-up OR ….
@Newportfolkfest
Newport Folk Fest


a few surprise/ “bigger” artists announced at the last minute….
@Newportfolkfest
Newport Folk Fest



the compromise of course is leave it to all bands to decide when and if they want to announce,
@Newportfolkfest
Newport Folk Fest


but there would be NO official announcement from NFF
@Newportfolkfest
Newport Folk Fest


again this is all being discussed nothing 100% decided, we love all your input
@Newportfolkfest
Newport Folk Fest


@ marketing wise you run the risk of alienating the crowd that shows up specifically for bands and not the whole festival exp
@musicsavage
Music Savage


@ again, smaller and “mid-level” artists are free to announce they are playing and ie what day they are playing
@Newportfolkfest
Newport Folk Fest


@ once the band announces we will then add to our official on-line schedule
@Newportfolkfest
Newport Folk Fest


@ i think it’s an interesting way to reveal, but it would be 100% out of your control… correct?
@musicsavage
Music Savage


@ Also not cool to sign a contract for $ & then throw a venue under the bus w/ a loophole b/c of “spirit” of another festival
@terned
Catherine Maldonado


@ Our event happens AFTER the other event. So artist “A” plays an event in June, & we/ they can’t announce until AFTER the June event
@Newportfolkfest
Newport Folk Fest


@ how would that hurt the other event?
@Newportfolkfest
Newport Folk Fest


@ That would be fair on both accounts; just tricky to control timing. I can imagine it’s a scheduling/PR nightmare.
@terned
Catherine Maldonado


@ I’d prefer to know the lineup ahead of time, as a college student I can’t afford the gamble
@heyryanleys
Ryan Leys


@ understod $ wise but you are okay having no “big” names?
@Newportfolkfest
Newport Folk Fest


@ I think I’d rather hear “smaller” bands I might not know. Big names doesn’t always mean better music but either decision…
@heyryanleys
Ryan Leys


@ …you decide on will be great I’m sure, I’ve never been disappointed with the folk fest.
@heyryanleys
Ryan Leys


@ Don’t care when & how lineup announced, but would love to see schedule before arriving. Do rules change once it’s sold out?
@lifftwit
liffy


@ regarding the “cubes” as we call them, we would have them ongoing as band’s announce on their end
@Newportfolkfest
Newport Folk Fest


@ Sounds like a good plan to me but I buy tickets prior to lineup regardless. I trust you guys!
@lifftwit
liffy


think about it more like if we didn’t announce MMJ, Conor, Iron & Wine, Dawes or Jackson until late would you all have still come?
@Newportfolkfest
Newport Folk Fest


of course we run the risk of disappointment, but we don’t know any other way of bringing our headliners back, we just don’t have the $
@Newportfolkfest
Newport Folk Fest


to compete with the uber festivals
@Newportfolkfest
Newport Folk Fest

Andy Kahn

Research and Development Editor and Executive Producer, Andy Kahn, currently lives in Seattle (via Chicago) where he works in digital music. He helped start Chicago music blog Loud Loop Press before joining HT.

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