No, not that Shine, although this one also has the potential to be terrible. Starbucks, the overpriced coffeemaker-cum-music label, announced it’s signed the ugly-is-sexy Joni Mitchell to its new Hear Music label and will release her latest album in the fall. Mitchell joins Paul McCartney on the recently launched label:

Joni Mitchell, who had been largely retired from the music business since 2002, has joined Paul McCartney on the roster of Starbucks Entertainment’s Hear Music label. Mitchell’s new album, “Shine,” will be released September 25 through the coffee retailer’s stores as well as traditional outlets.

Corporate America is scaring the shit out of people, and all kinds of companies are sticking their noses where they usually didn’t belong. Shit, Wal-Mart was dangerously close to dominating the banking industry for chrissakes. Now Starbucks is building a serious music label, but strangely, I’m all for it. At least they have decent taste in music, signing Sir Paul and Joni as their first two artists. Baby boomer nostalgia continues, and it actually makes a ton of business sense. Maybe I’m just a sucker for Joni’s Coyote and it’s clouding my better judgment…

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Man, they just do NOT write songs like that any more. Watching this, you know what’s missing from so many of today’s artists? Actual talent.   

Slade Sohmer

In 2006 Slade Sohmer founded Hidden Track along with current EiC Scott Bernstein. Slade ran the site until 2008, establishing a scope of coverage and level of professionalism that still exists today. In 2010 Sohmer founded HyperVocal with Lee Brenner and the "purveyors of the vital and viral" have gone on to create a network of highly acclaimed sites that includes Headlines That Suck, Weeping Elvis, Distriction and Spike The Water Cooler.

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