Attention Georgia recycling plants: Come mid-October, fields worth of empty tallboys are headed your way. Prepare the big bins.

The inaugural Echo Project announced its initial artist lineup today, and the promoters of the new environmentally friendly event appear poised to jump on the crowd Vegoose left behind when it veered into the Coachella skid.

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There will be no scorched earth when the Northerners flock to ATL this time

The Echo Project breaks its cherry about 20 miles southwest of downtown Atlanta in Fairburn on October 12-14 — many more artists are expected to be announced, but the initial roster includes Phil & Friends, The Killers, The Roots, Umphrey’s McGee, moe., Rodrigo y Gabriela, the Disco Biscuits, Cypress Hill, Cat Power & the Dirty Blues Band, ALO, the Avett Brothers, Stephen Marley, Perpetual Groove, The Polyphonic Spree, Brazilian Girls and, whoa, this is unexpected…Michael Franti & Spearhead!

This festival’s only got one big problem: Lineup disparities aside, it’ll still compete mainly with the Vegoose clientele, and The Echo Project doesn’t have, um, Las fucking Vegas as a backdrop. Regardless, early-bird tickets go on sale at 10 am tomorrow — see the official website for more details.

Slade Sohmer

In 2006 Slade Sohmer founded Hidden Track along with current EiC Scott Bernstein. Slade ran the site until 2008, establishing a scope of coverage and level of professionalism that still exists today. In 2010 Sohmer founded HyperVocal with Lee Brenner and the "purveyors of the vital and viral" have gone on to create a network of highly acclaimed sites that includes Headlines That Suck, Weeping Elvis, Distriction and Spike The Water Cooler.

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