We never thought that visiting Vineland, New Jersey — the armpit of America’s armpit — would be in our plans next summer, but yesterday’s announcement that C3 Presents will be holding a festival in Vineland puts the city square in our plans.

C3 Presents, the brains behind Lollapalooza and the Austin City Limits festival, always seem to know how to put together a varied and exciting lineup that can draw a diverse crowd. The new festie will be held on a 500-acre privately owned farm on August 8th – 10th.

Interestingly, Vineland takes place only one week removed from Lollapalooza, which means they are ultimately competing with themselves. We don’t really care about that; we’re just psyched to check out what’s sure to be an epic festival about two hours from NYC. Read on for more about Vineland…

C3 Presents originally wanted to stage the festival in Philadelphia, but they probably felt the opportunity slipping away when Live Nation attempted to win the permit C3 had spent nearly a year trying to obtain. Festival Republic, producers of the Glastonbury Festival, are working with C3 on bringing some of the elements of the European festival to Vineland. Offers are out to bands, but there has been no announcement of specific artists yet.

The biggest problem with this festival is gonna be traffic. The Atlantic City Expressway, Route 55 and Garden State Parkway are shitshows on a typical Friday afternoon in the summer, so we can’t even imagine the snarls an extra 80,000 people will cause. Luckily traffic shouldn’t be so bad on the way out if people leave late on Sunday night or after rush hour on Saturday.

But here’s the real question: Couldn’t anyone think of a name for this thing? We’re sure all of these details will be addressed ad naseum in the months to come, but for not let’s just celebrate a good festival finally coming to the area.

Scott Bernstein

Scott Bernstein co-founded Hidden Track in October 2006 and was managing editor until taking over as EiC in January 2008. Scotty also writes for Relix Magazine and curates YEMblog.com.

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